Absolutely Fabulous was a British Comedy featuring two irresponsible fashion victims and their pathetic misadventures fueled by booze, drugs, sex and cigarettes. We designed this box treatment long before the series' debut on Comedy Central. We saw the outrageously funny show on imported tapes and heard that it was called Ab Fab overseas. This cover treament is primarily typographic in nature, as people would recognize the show's name before the actresses. The oversized, elegant type treatment also conveys the fashion backstory and is meant to stand out from the more conventional video boxes sharing shelf space.