ALEXANDER ISLEY DESIGN

CHOCOLOGO CATALOG
“There’s a lot of gourmet chocolate companies out there. I felt Chocologo had to call attention to their unique service: They customize chocolate with company logos. This catalog was bound in the center to form two catalogs in one. The left side showcases their gourmet chocolates and the right side displays different configurations of logo-engraved chocolates. The anti-pretty cover design of silk screened type on corrugated cardboard further set this apart from the more typical chocolatier catalogs.”

MESA GRILL IDENTITY
“This identity included the logo, stationery, menus, matchbooks, signage and promotional items, such as this series of chef Bobby Flay's recipe cards.”

NEW MUSIC AMERICA
POSTER AND PROGRAM
“This poster had to convey many things yet nothing specific. The New Music Festival at BAM featured Avant-Garde Rock, Neoclassical Opera, Hip-Hop and even Spoken Word programs. This kid became more than an engaging mascot. He became a vehicle for sound. When posted throughout the city, four together, each was turned 90 degrees from the next, to form a gigantic poster of four disembodied heads with the words going from each mouth through another’s ears.” (WHAT?)